First Ukrainian Michelin Star
Michelin Guide Project
Video editor, Motion graphic, 2D,3D Design Mockup
Michelin Guide Project
Video editor, Motion graphic, 2D,3D Design Mockup
BACKGROUND
Since February 24, 2022, the ongoing war between Russia and Ukraine has left the Ukrainian refugees under great distress. No one can deny that food is the most primitive form of comfort but also a representative of culture and heritage. Michelin Guide believes that food is one of the most powerful connectors to a culture’s heritage and identity; and also a strong driving force to a happy life.
Insight
Ukrainian cuisine is uncommon relative to other cuisines and there has never been a Michelin-starred restaurant in Ukraine.
Idea
By assembling the ex-chefs from Ukraine who has now become refugees, Michelin has decided to launch Ukrainian cuisine-based Michelin-starred pop-up restaurants all over the world.
Since February 24, 2022, the ongoing war between Russia and Ukraine has left the Ukrainian refugees under great distress. No one can deny that food is the most primitive form of comfort but also a representative of culture and heritage. Michelin Guide believes that food is one of the most powerful connectors to a culture’s heritage and identity; and also a strong driving force to a happy life.
Insight
Ukrainian cuisine is uncommon relative to other cuisines and there has never been a Michelin-starred restaurant in Ukraine.
Idea
By assembling the ex-chefs from Ukraine who has now become refugees, Michelin has decided to launch Ukrainian cuisine-based Michelin-starred pop-up restaurants all over the world.